Marketing

Marketing and PR Plan

Marketing is another major area of concern for most small businesses. You might say, ‘The product I am selling is in such demand, why do I need marketing?’ Our answer is that if customers don't know that you are making such a good product, why will they come to buy this product from you. You need to think in terms of the supply and demand relationship; if customers are not aware of the supply of your product, they might find other ways of satisfying their demand.

One simple analogy is that if there is one coffee shop in a street then most of the coffee lovers will go to that shop to drink coffee. Imagine that you open a specialist coffee shop in that street, offering, let's say, Italian coffee, but that customers are not aware of it because of poor marketing. Customers who are genuine Italian coffee lovers will still continue to go to the same coffee shop and your business will lose potential customers. To create awareness of your product and bring customers to your business you will need a marketing and PR plan. Our consultant will not only provide one-to-one help, but is available to do it for you as well, if so desired.